How To Install A Bar Fridge In A Cabinet in Bedfordshire?
There is a lot of difference between a joinery contractor and an ordinary carpenter in Bedfordshire. Though both can perform the regular carpentry tasks like repair furniture items, install wooden cabinets, improve windows and doors, etc. However, if you are looking for specialised services to improve your kitchen, living room, bedroom or bathroom, then you need specialised Bedfordshire joinery contractor. So, here are tips to choose the best joinery contractors.
No substitute for experience and skill
For bespoke carpentry in Bedfordshire, there is no substitute for experience and skill. Expertise comes with experience. Especially for Bedfordshire joiners, experience counts a lot. It’s important to consider how long they have been in business. So, while choosing the specialised services, you have to inspect their previous work as well as the quality of the material used by them. You can also seek more information on the services from their existing or previous clients from around Bedfordshire. While you check out their previous work, you get to know about the quality of their workmanship.
Hardwood or Laminated Floors - Which Ones Are Better?
Of course my advice to business people who want to write their own ads should be, don't - use a pro writer like me. (We're really good and we've got mouths to feed.) But when you want or need to write ads or promotional text yourself, here are some tips that will help you come up with a message and concept that work.
To keep this simple we'll use Joe the carpenter as our metaphor. I know carpentry doesn't have a lot in common with major business corporations. But the principles of how to approach promotional writing are identical, whatever the subject matter.
So what have we got, with no frills?
Joe the carpenter is really good at making things out of wood
We'll get a lot more done a lot faster if we forget that and instead focus on what we want to achieve.
Joe wants to increase and consolidate his business as a carpenter specializing in woodwork for people's homes in this area.
Now we need to figure out the best way for him to do this. In the advertising world this would be handled by the planners/account team etc., not the copywriter. But we're talking DIY here. So first step is, take a closer look at Joe's target audience. Who are they, and what do they want from carpentry?
Joe the carpenter's potential customers are well-heeled local home owners who are prepared to pay well, but only for high quality work and service they can depend on
What do we deduce from this? Obviously, a low-price story won't impress them. In fact if anything it will put them off Joe.
What is likely to work is a quality story. Also, we notice an element of insecurity here too, which we can use to help establish Joe's reliability. More of that later.
Because you really care about the quality of everything in your home, only Joe is good enough to do your carpentry.
That's lumpy, so let's develop a concept that says it in a shorter but sharper way. (Concepts are prettied-up versions of the message, on which you then base your final headlines and copy.)
Only you value the quality of new woodwork in your home as much as Joe the carpenter does.
I like that as a concept, but it might be seen as not hard enough, even for this end of the market. What about a concept that touches on the insecurity issue (mentioned above) as well...
The dependable handcrafted carpentry service your home deserves... now available from XXXtown's leading expert Joe the carpenter
Or this, making even more of that insecurity...
Chances are, most carpenters could do a good job on the woodwork in your home.
If you don't want to leave it to chance, call Joe the carpenter.
All this is the approach I use when writing ad or promotional copy. Other pro writers will use a slightly different approach. But there will be many common denominators, because the basic method works.
If I had to pick one single element from this as the most important of all, I'd say remember my cute little phrase: features smell, benefits sell. If everything you write for this purpose is benefits led, you won't ever go far wrong.
"Powerwriting" by Suzan St Maur (Prentice Hall Business / FT Management 2002)
This article first appeared on the US website, MarketingProfs.com
Hardwood or Laminated Floors - Which Ones Are Better?
People who like to drink beer, wine, liquor and even some who consume only non-alcoholic drinks will often think about installing a wet bar in their home. A nicely appointed bar can add a note of distinction to your place. One common appliance a wet bar shouldn't be without is a bar fridge. You're going to need to consider getting one of these for your new bar!
Installing a refrigerator in a cabinet behind the bar isn't terribly difficult and maybe you're handy enough to tackle this project on your own. Otherwise, you can hire someone who has the necessary carpentry skills to do the work for you. Probably any competent handyman is up to the task.
You can buy a new bar fridge that's already built into a cabinet, so to speak, by design. These models are typically significantly higher in price that a normal refrigerator, which makes building your own cabinet not only practical but more economical. If you want to try your hand at some DIY (do-it-yourself) this is a good project to tackle because it's not too difficult and the results should be pleasing. And every time you go to grab a cold beer or other beverage, you'll feel a little personal satisfaction at a job well done.
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