Home

Hardwood or Laminated Floors – Which Ones Are Better?

The carpentry skills of a craftsperson really shine during restoration work, which requires meticulous attention to detail. Advanced search in highland regions of Southeast Asia, most men learn the carpentry skills to build their own homes of wood or other plant materials. Carpenters in highland villages generally work with hand tools, using no electricity.

Bespoke Carpenter

The advent of modern machinery and changing building techniques has meant that traditional carpentry skills are becoming increasingly rare. Formed in 1872, our Angus firm is still owned by the Sturrock family and holds traditional carpentry skills in high regard as well as demonstrating a mastery of the latest technology. We have unrivaled experience of working with wood for more than 130 years and passing on the carpentry skills learned in that time.

Carpentry in Bedfordshire, Buckinghamshire, Hertfordshire

Bespoke Carpenter

If you enjoy working with your hands, pick a carpentry trade school and start a prosperous future. Training prepares students for entry-level employment in the carpentry trade. Students become proficient in the use of power equipment to ensure success as a craftsman in the carpentry trade. You can pick a course online that teaches all the basics of the carpentry trade, including how to read blueprints.

Carpentry

Carpentry is divided into four sections: occupational skills, formwork, framing, and interior or exterior finishing. Carpentry skills are used in milling, fastening, joining, assembling, erecting and dismantling structural and architectural materials, and these are just some of the responsibilities a good carpenter will handle during a day's work. Residential carpentry can be more artistic if you are the creative type. Commercial carpentry may require more and different types of skills and certification.

Some apprenticeships in carpentry might require you to travel and researching the specific company will allow you find out specific information about that if necessary. For carpentry, this may be best done in person. You can also apply online for carpentry apprenticeships but be sure you're confident in the firm before applying. Students learn the safe and proper use and care of hand tools, power hand tools and power equipment used in the carpentry trade.

Carpentry

General Carpentry Knowledge

Of course my advice to business people who want to write their own ads should be, don't - use a pro writer like me. (We're really good and we've got mouths to feed.) But when you want or need to write ads or promotional text yourself, here are some tips that will help you come up with a message and concept that work.

To keep this simple we'll use Joe the carpenter as our metaphor. I know carpentry doesn't have a lot in common with major business corporations. But the principles of how to approach promotional writing are identical, whatever the subject matter.

So what have we got, with no frills?

Joe the carpenter is really good at making things out of wood

We'll get a lot more done a lot faster if we forget that and instead focus on what we want to achieve.

Joe wants to increase and consolidate his business as a carpenter specializing in woodwork for people's homes in this area.

Now we need to figure out the best way for him to do this. In the advertising world this would be handled by the planners/account team etc., not the copywriter. But we're talking DIY here. So first step is, take a closer look at Joe's target audience. Who are they, and what do they want from carpentry?

Joe the carpenter's potential customers are well-heeled local home owners who are prepared to pay well, but only for high quality work and service they can depend on

What do we deduce from this? Obviously, a low-price story won't impress them. In fact if anything it will put them off Joe.

What is likely to work is a quality story. Also, we notice an element of insecurity here too, which we can use to help establish Joe's reliability. More of that later.

Because you really care about the quality of everything in your home, only Joe is good enough to do your carpentry.

That's lumpy, so let's develop a concept that says it in a shorter but sharper way. (Concepts are prettied-up versions of the message, on which you then base your final headlines and copy.)
Only you value the quality of new woodwork in your home as much as Joe the carpenter does.

I like that as a concept, but it might be seen as not hard enough, even for this end of the market. What about a concept that touches on the insecurity issue (mentioned above) as well...

The dependable handcrafted carpentry service your home deserves... now available from XXXtown's leading expert Joe the carpenter

Or this, making even more of that insecurity...

Chances are, most carpenters could do a good job on the woodwork in your home.
If you don't want to leave it to chance, call Joe the carpenter.

All this is the approach I use when writing ad or promotional copy. Other pro writers will use a slightly different approach. But there will be many common denominators, because the basic method works.

If I had to pick one single element from this as the most important of all, I'd say remember my cute little phrase: features smell, benefits sell. If everything you write for this purpose is benefits led, you won't ever go far wrong.

"Powerwriting" by Suzan St Maur (Prentice Hall Business / FT Management 2002)

This article first appeared on the US website, MarketingProfs.com