How To Install A Bar Fridge In A Cabinet in Buckinghamshire?
There is a lot of difference between a joinery contractor and an ordinary carpenter in Buckinghamshire. Though both can perform the regular carpentry tasks like repair furniture items, install wooden cabinets, improve windows and doors, etc. However, if you are looking for specialised services to improve your kitchen, living room, bedroom or bathroom, then you need specialised Buckinghamshire joinery contractor. So, here are tips to choose the best joinery contractors.
No substitute for experience and skill
For bespoke carpentry in Buckinghamshire, there is no substitute for experience and skill. Expertise comes with experience. Especially for Buckinghamshire joiners, experience counts a lot. It’s important to consider how long they have been in business. So, while choosing the specialised services, you have to inspect their previous work as well as the quality of the material used by them. You can also seek more information on the services from their existing or previous clients from around Buckinghamshire. While you check out their previous work, you get to know about the quality of their workmanship.
The Work of a Carpenter
Wood floors and laminated floors are hard to tell apart and can be quite deceptive for the casual onlooker. It is only by touching or examining closely when you will be able to tell the difference between the two. Both of these flooring options have their own pros and cons, still both are in high demand and enjoy a healthy market share in their own individual capacities.
Here are a few differentiating characteristics which might help you in making up your mind as to which of the two would best suit your flooring needs.
Hard wood floors in comparison to Laminated Floors have a longer life span. A properly installed wooden floor preferably done by a skilled hardwood flooring installer can last for ages. Whereas laminated floors have a relatively short life span and tend to lose their original hue and color over time.
Timber floors are considered to be traditional, and have been around for centuries. They give your house a classic and expensive look. Considering their durability you can consider such flooring as a value addition to your house.
Taking all these distinctive points into consideration, the overall layout of your home and your personal preferences you can take a decision as to what type of flooring suits you the best.
General Carpentry Knowledge
Of course my advice to business people who want to write their own ads should be, don't - use a pro writer like me. (We're really good and we've got mouths to feed.) But when you want or need to write ads or promotional text yourself, here are some tips that will help you come up with a message and concept that work.
To keep this simple we'll use Joe the carpenter as our metaphor. I know carpentry doesn't have a lot in common with major business corporations. But the principles of how to approach promotional writing are identical, whatever the subject matter.
So what have we got, with no frills?
Joe the carpenter is really good at making things out of wood
We'll get a lot more done a lot faster if we forget that and instead focus on what we want to achieve.
Joe wants to increase and consolidate his business as a carpenter specializing in woodwork for people's homes in this area.
Now we need to figure out the best way for him to do this. In the advertising world this would be handled by the planners/account team etc., not the copywriter. But we're talking DIY here. So first step is, take a closer look at Joe's target audience. Who are they, and what do they want from carpentry?
Joe the carpenter's potential customers are well-heeled local home owners who are prepared to pay well, but only for high quality work and service they can depend on
What do we deduce from this? Obviously, a low-price story won't impress them. In fact if anything it will put them off Joe.
What is likely to work is a quality story. Also, we notice an element of insecurity here too, which we can use to help establish Joe's reliability. More of that later.
Because you really care about the quality of everything in your home, only Joe is good enough to do your carpentry.
That's lumpy, so let's develop a concept that says it in a shorter but sharper way. (Concepts are prettied-up versions of the message, on which you then base your final headlines and copy.)
Only you value the quality of new woodwork in your home as much as Joe the carpenter does.
I like that as a concept, but it might be seen as not hard enough, even for this end of the market. What about a concept that touches on the insecurity issue (mentioned above) as well...
The dependable handcrafted carpentry service your home deserves... now available from XXXtown's leading expert Joe the carpenter
Or this, making even more of that insecurity...
Chances are, most carpenters could do a good job on the woodwork in your home.
If you don't want to leave it to chance, call Joe the carpenter.
All this is the approach I use when writing ad or promotional copy. Other pro writers will use a slightly different approach. But there will be many common denominators, because the basic method works.
If I had to pick one single element from this as the most important of all, I'd say remember my cute little phrase: features smell, benefits sell. If everything you write for this purpose is benefits led, you won't ever go far wrong.
"Powerwriting" by Suzan St Maur (Prentice Hall Business / FT Management 2002)
This article first appeared on the US website, MarketingProfs.com
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