Hardwood or Laminated Floors – Which Ones Are Better?

The carpentry skills of a craftsperson really shine during restoration work, which requires meticulous attention to detail. Advanced search in highland regions of Southeast Asia, most men learn the carpentry skills to build their own homes of wood or other plant materials. Carpenters in highland villages generally work with hand tools, using no electricity.

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The advent of modern machinery and changing building techniques has meant that traditional carpentry skills are becoming increasingly rare. Formed in 1872, our Angus firm is still owned by the Sturrock family and holds traditional carpentry skills in high regard as well as demonstrating a mastery of the latest technology. We have unrivaled experience of working with wood for more than 130 years and passing on the carpentry skills learned in that time.

Carpentry in Bedfordshire, Buckinghamshire, Hertfordshire

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Of course my advice to business people who want to write their own ads should be, don't - use a pro writer like me. (We're really good and we've got mouths to feed.) But when you want or need to write ads or promotional text yourself, here are some tips that will help you come up with a message and concept that work.

To keep this simple we'll use Joe the carpenter as our metaphor. I know carpentry doesn't have a lot in common with major business corporations. But the principles of how to approach promotional writing are identical, whatever the subject matter.

So what have we got, with no frills?

Joe the carpenter is really good at making things out of wood

We'll get a lot more done a lot faster if we forget that and instead focus on what we want to achieve.

Joe wants to increase and consolidate his business as a carpenter specializing in woodwork for people's homes in this area.

Now we need to figure out the best way for him to do this. In the advertising world this would be handled by the planners/account team etc., not the copywriter. But we're talking DIY here. So first step is, take a closer look at Joe's target audience. Who are they, and what do they want from carpentry?

Joe the carpenter's potential customers are well-heeled local home owners who are prepared to pay well, but only for high quality work and service they can depend on

What do we deduce from this? Obviously, a low-price story won't impress them. In fact if anything it will put them off Joe.

What is likely to work is a quality story. Also, we notice an element of insecurity here too, which we can use to help establish Joe's reliability. More of that later.

Because you really care about the quality of everything in your home, only Joe is good enough to do your carpentry.

That's lumpy, so let's develop a concept that says it in a shorter but sharper way. (Concepts are prettied-up versions of the message, on which you then base your final headlines and copy.)
Only you value the quality of new woodwork in your home as much as Joe the carpenter does.

I like that as a concept, but it might be seen as not hard enough, even for this end of the market. What about a concept that touches on the insecurity issue (mentioned above) as well...

The dependable handcrafted carpentry service your home deserves... now available from XXXtown's leading expert Joe the carpenter

Or this, making even more of that insecurity...

Chances are, most carpenters could do a good job on the woodwork in your home.
If you don't want to leave it to chance, call Joe the carpenter.

All this is the approach I use when writing ad or promotional copy. Other pro writers will use a slightly different approach. But there will be many common denominators, because the basic method works.

If I had to pick one single element from this as the most important of all, I'd say remember my cute little phrase: features smell, benefits sell. If everything you write for this purpose is benefits led, you won't ever go far wrong.

"Powerwriting" by Suzan St Maur (Prentice Hall Business / FT Management 2002)

This article first appeared on the US website, MarketingProfs.com

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Hardwood or Laminated Floors - Which Ones Are Better?

There is a lot of difference between a joinery contractor and an ordinary carpenter. Though both can perform the regular carpentry tasks like repair furniture items, install wooden cabinets, improve windows and doors, etc. However, if you are looking for specialised services to improve your kitchen, living room, bedroom or bathroom, then you need specialised joinery contractor. So, here are tips to choose the best joinery contractors.

No substitute for experience and skill

For joinery services, there is no substitute for experience and skill. Expertise comes with experience. Especially for joineries, experience counts a lot. It's important to consider how long they have been in business. So, while choosing the specialised services, you have to inspect their previous work as well as the quality of the material used by them. You can also seek more information on the services from their existing or previous clients. While you check out their previous work, you get to know about the quality of their workmanship.

Free consultation and respectable

Make sure that you hire the contractors who respect their clients and dedicate their services for your satisfaction. They would be patient to discuss with your requirements and sympathetic to your questions. Also, they should respond to each of your queries with trust and confidence. The best joinery contractors should be readily available for free initial consultation. Through this consultation, you can express your needs to help them develop bespoke joinery solution.

So, if you want to refurbish your home or office get in touch with the bet joinery experts in the town and make your dream turn into reality.