Hardwood or Laminated Floors – Which Ones Are Better?
The carpentry skills of a craftsperson really shine during restoration work, which requires meticulous attention to detail. Advanced search in highland regions of Southeast Asia, most men learn the carpentry skills to build their own homes of wood or other plant materials. Carpenters in highland villages generally work with hand tools, using no electricity.
The advent of modern machinery and changing building techniques has meant that traditional carpentry skills are becoming increasingly rare. Formed in 1872, our Angus firm is still owned by the Sturrock family and holds traditional carpentry skills in high regard as well as demonstrating a mastery of the latest technology. We have unrivaled experience of working with wood for more than 130 years and passing on the carpentry skills learned in that time.
Carpentry in Bedfordshire, Buckinghamshire, Hertfordshire
An Online Buyers Guide
Designing and building your new conservatory has never been easier - with access to the internet you can have your new conservatory designed and priced - often in minutes! It is easy to have your conservatory even at a distance without the need of a salesman sitting in your home for hours on end telling you how brilliant their product is compared to everyone else's! You can take control and be your own project manager (with a little expert help).
The cost savings can be huge! You can save thousands of pounds and the quality of a self building conservatory from some of the online specialists is every bit as good as the quality from national companies. Many online sellers offer you a free quotation service, some of them will have a webpage with 'Drop Box' options for size, shape, colour and style - fill this in and press send.
Remember that online sellers rarely employ sales people so give your details in the knowledge that there will not be anyone knocking on your door. Your reply will be by email or by telephone (always give a number that you can be reached on). Ask them to send you an information pack and brochure. The quality of the package and its presentation will give you a good idea of the quality of the supplier you are dealing with. Look at your pack: has it got a colour brochure? Information sheets? Guides for measuring? Is it easy to understand and printed clearly?
· uPVC - Hardwood. Aluminium.
· uPVC - Affordable, accessible and medium skill levels required. Possible on a DIY basis.
· Hardwood - Much more expensive and high levels of carpentry skills required. Not a DIY project.
· Aluminium - Similar price to hardwood but not recommended for DIY without a hugely skilled tradesman present.
Co lour choices for uPVC Conservatories will include white as standard, then oak or mahogany wood grain, either: double sided or white on the inside.
This year, many uPVC extruders are producing wood grain finished in colour (for example, the 'Artisan' range from Synseal - one of the UK's leading extruders).
Planning Permission - Do you need it?
A simple guide is that if the house has not been extended since it was built and you have a garden, the chances of you needing a full application (usually £110 or more depending on the local authority) are small. To be on the safe side, put in a Planning Development Inquiry (PDI) it is usually free and they will reply in writing advising you if you do or do not need an application. Keep this letter safe as it will be important if you sell the house as a solicitor will do a land registry search.
As a rule of thumb, if there is a door or French doors between the conservatory and the house, you will not require Building Regulation Approval. If the conservatory is to be left open or your kitchen extends into the conservatory, you will need the correct approvals and there are fees to pay to your local authority (see the 'Building Control' pages of your local council. There will be a menu pricing system for fees).
Please remember the rules for planning application can vary from one local authority to another. Houses in a terrace or in conservation areas, National Parks. If there is a local plan in place, it may have certain restrictions.
All local authorities have the same government blue cook 'A Guide to Planning' - get hold of a free copy. Remember: if in doubt, ask for advice. A recent national survey showed that up to 55% of householders world consider DIY as a serious option to create their new kitchen, bathroom or conservatory rather than having someone in to do it. Self build is not daunting! Go online and ask for an information pack and ring them up and talk to them about your project. You will be pleasantly surprised at the quality of the advice they can give you. Deal with established businesses and your self build conservatory will be a realistic and affordable dream come true.
The Work of a Carpenter
Of course my advice to business people who want to write their own ads should be, don't - use a pro writer like me. (We're really good and we've got mouths to feed.) But when you want or need to write ads or promotional text yourself, here are some tips that will help you come up with a message and concept that work.
To keep this simple we'll use Joe the carpenter as our metaphor. I know carpentry doesn't have a lot in common with major business corporations. But the principles of how to approach promotional writing are identical, whatever the subject matter.
So what have we got, with no frills?
Joe the carpenter is really good at making things out of wood
We'll get a lot more done a lot faster if we forget that and instead focus on what we want to achieve.
Joe wants to increase and consolidate his business as a carpenter specializing in woodwork for people's homes in this area.
Now we need to figure out the best way for him to do this. In the advertising world this would be handled by the planners/account team etc., not the copywriter. But we're talking DIY here. So first step is, take a closer look at Joe's target audience. Who are they, and what do they want from carpentry?
Joe the carpenter's potential customers are well-heeled local home owners who are prepared to pay well, but only for high quality work and service they can depend on
What do we deduce from this? Obviously, a low-price story won't impress them. In fact if anything it will put them off Joe.
What is likely to work is a quality story. Also, we notice an element of insecurity here too, which we can use to help establish Joe's reliability. More of that later.
Because you really care about the quality of everything in your home, only Joe is good enough to do your carpentry.
That's lumpy, so let's develop a concept that says it in a shorter but sharper way. (Concepts are prettied-up versions of the message, on which you then base your final headlines and copy.)
Only you value the quality of new woodwork in your home as much as Joe the carpenter does.
I like that as a concept, but it might be seen as not hard enough, even for this end of the market. What about a concept that touches on the insecurity issue (mentioned above) as well...
The dependable handcrafted carpentry service your home deserves... now available from XXXtown's leading expert Joe the carpenter
Or this, making even more of that insecurity...
Chances are, most carpenters could do a good job on the woodwork in your home.
If you don't want to leave it to chance, call Joe the carpenter.
All this is the approach I use when writing ad or promotional copy. Other pro writers will use a slightly different approach. But there will be many common denominators, because the basic method works.
If I had to pick one single element from this as the most important of all, I'd say remember my cute little phrase: features smell, benefits sell. If everything you write for this purpose is benefits led, you won't ever go far wrong.
"Powerwriting" by Suzan St Maur (Prentice Hall Business / FT Management 2002)
This article first appeared on the US website, MarketingProfs.com